Marketing Automation: Does It Really Boost Conversions?

📈 Rhinov increased conversions by 32% and traffic by 26% using marketing automation software (Brevo).
💰 Email automation yields an average ROI of $36–$42 for every dollar spent (DMA, 2023).
🧪 Personalized emails generate 6x more transactions than non-targeted emails (Experian, 2023).
🔄 Combining SMS and email increases urgency and engagement across different parts of the buying process.
🌍 Multilingual automation helps reach more people globally and keeps them interested, all without hiring more staff.

Why Conversions Matter More Than Ever

Growing income without growing costs is the main goal. If you're a solo founder or part of a small startup team, you likely have limited time and money. This is where marketing automation helps. It's not a flashy trend, but a practical way to turn leads into customers all day, every day. This lets you focus on other parts of your business. Let's see how platforms like Rhinov use marketing automation software to get real, measurable results. And you can do the same.

What Is Marketing Automation?

Marketing automation is software that helps businesses automate and improve repeated marketing tasks. These tasks include email campaigns, SMS messages, lead scoring, and dividing customers into groups. These systems help send coordinated messages across many channels. They do this by reacting to what customers do in real time.

Email, SMS, and Across-Channel Automation

Marketing automation software often has built-in features for managing messages across several ways:

Email Automation: This lets you send emails on a schedule or based on what people do. For example, welcome messages, cart recovery campaigns, messages to bring back inactive customers, and follow-ups after a purchase. It lets marketers keep sending messages while making them personal for many people.
SMS Automation: This is good for messages that need quick action, like flash sales, appointment reminders, delivery updates, or urgent discount codes. SMS has a 98% open rate. This makes it a strong part of your overall communication plan.
Omni-channel Campaigns: These systems can connect email, SMS, push notifications, webhooks, chatbots, and even direct messages on platforms like WhatsApp or Messenger. Workflows across channels help make sure users get messages how they want them. This makes more sales and keeps more customers.

Why It Matters

Today, everything happens fast online, and there's a lot of digital noise. Automation makes sure you never miss a chance to make a sale, keep a customer, or get them interested. The good things about it are:

⏱ Time savings by stopping manual campaign setup.
📈 More sales with custom messages and good timing.
🌐 Helping leads 24/7, making sure no customer is forgotten.
📊 You can grow without hiring more staff.

Marketing automation connects data, content, and what users do across different channels. This turns disconnected marketing efforts into a coordinated way to grow.

Rhinov’s 32% Conversion Boost from Automation

Rhinov, a French digital interior design company, started using marketing automation to get the most sales and keep customers interested. Before using automation through Brevo, Rhinov used more manual and less certain ways to reach people. The changes were big: sales went up by 32%, and website traffic jumped by 26%.

Key Points from Rhinov's Plan

📨 Combined Email + SMS Campaigns: These messages started based on what users did, like browsing or adding items to a cart. This made personal messages at each step of shopping.
🛒 Cart Abandonment Flows: Automation sent reminders at the right time to users who left products in their cart. This helped get back sales they might have lost.
🎯 Reaching Out to Past Visitors: Rhinov used emails and SMS messages based on user behavior to get previous visitors interested again. They sent limited-time discounts or style ideas.
🌐 Involvement Across the Whole Sales Process: Automation was not only for checkout. It covered everything from when a user first learned about them to after they bought something.

What Made Rhinov’s Automation Work

Automation by itself isn't magic. Rhinov's campaigns did so well because of four main reasons:

Messages Based on What Users Do

Rhinov did not send mass messages. Instead, they used data about what users did, like page views, time on site, and cart activity, to send messages. For example:

A visitor who looked at three or more product categories got an email suggesting products.
Users who spent over 90 seconds on the checkout screen but did not buy got a discount by SMS.

These real-time actions helped Rhinov match messages to exactly what users wanted. This greatly improved how interested users were and how many sales they made.

Timing That Matches What People Want

Timing matters most in online marketing. If a message is too early, people ignore it. If it's too late, the chance is gone.

Cart abandonment reminders were sent 30–90 minutes after someone left items in their cart.
Follow-up emails with offers were sent 24 hours after they left their cart.
Review requests and upsell emails were sent 3–7 days after an order finished.

These improvements let Rhinov reach users right when they were most ready to do something.

Many Ways to Send Messages

Email offered longer, very visual content, like room design ideas and customer stories. SMS, on the other hand, handled direct, short offers that used the ideas of limited availability and needing to act fast.

This way these channels worked together let Rhinov send messages more often without bothering users. This meant more messages, but they still felt good.

Smart Grouping

Not all customers follow the same path. Rhinov divided users into groups based on:

How often they bought things and what they bought before
How interested they were in past campaigns
If they were returning or first-time visitors
What they liked, gathered from what they did on the site

This let them make custom campaigns that felt personal, not generic.

Applying Rhinov’s Lessons to Your Business

The good thing about marketing automation is that anyone can use it, not just large online stores. You can copy Rhinov's success with these simple steps:

✨ Welcome Series for New Subscribers: Start an email series that tells your brand's story, shows top products, or shares helpful information.
🛒 Cart Recovery Campaigns: Use a mix of email and SMS to bring users back with offers, reviews from other customers, or text that encourages quick action.
👕 Upsell and Cross-Sell After Purchase: For every product sold, suggest related items in follow-up emails or SMS.
🌍 Multilingual Outreach: Change your messages to fit the user's region and language. This helps build trust and makes things smoother.

Platforms like Bot-Engine help even solo business owners set up these workflows. They offer prebuilt templates and visual builders, so no development team is needed.

Email Automation Is Still Winning

Even with social media and chat apps growing, email is still the channel that gives the best return on investment.

The ROI of Email

According to the DMA, email marketing gives back between $36 to $42 for every $1 spent. This means it does better than every other digital channel. This is because it's direct, people opt-in to get emails, and it reaches many different groups of people.

Personalization = Profit

Experian found that personalized email automation campaigns get 6 times more sales. Customers expect you to understand them. They don't just want their name used; they want suggestions for what they need next.

Here are a few ways to make things personal:

Include items they looked at or bought before.
Match offers to their location or local weather.
Talk about what the user liked when they first signed up.

Top Email Automation Flows

Helping Leads: Offers helpful content for subscribers who are not yet ready to buy.
Product Follow-Ups: Keeps the conversation going after someone views a product or adds to cart.
Birthday or Anniversary Deals: Adds a personal touch and makes more people open emails.
Re-engagement Campaigns: Gets back users who have stopped interacting with your brand.

Combine SMS + Email for Better Retargeting

Both SMS and email work well on their own. But when used together, they are a strong way to get sales.

📲 SMS for Speed and Urgency: About 90% of texts are opened within three minutes. This makes SMS your best choice for quick action, like low-stock alerts or 24-hour discounts.
📬 Email for Depth and Value: Use email to share customer reviews, product packages, more advanced features, or marketing content.

Smart Combo Example:

30 minutes after someone leaves items in their cart: SMS with a simple, short reminder — "Your items are waiting. Grab them now before they’re gone!"
3 hours later: Email with product photos, benefits, a customer review, and maybe a discount code.

This layered approach makes sure the user gets both the small reminder and the full offer.

Automation Things to Avoid

These tools can be very powerful. But if used wrong, they can also hurt your brand. Common mistakes include:

❌ Too much automation: Sending users too many messages every day can make them tired or cause them to unsubscribe.
❌ Generic Messages: Using standard messages will seem robotic and not useful.
❌ Skipping A/B Testing: If you don't test subject lines, message styles, and send times, you miss easy wins.
❌ Not Thinking About Sales Stages: Don't send a sales offer to someone who just learned about your brand.

Always treat marketing automation like a conversation, not just sending out a message to everyone.

How Bot-Engine Makes Automation Easy — No Tech Team Required

For startups, founders building their business themselves, or marketing teams without developers, Bot-Engine makes complicated automation simple with a no-code interface.

Ready-Made Automation Bots Available

Choose from a collection of automation bots, including:

📨 Welcome message series
🛒 Abandoned cart recovery
🧲 Lead magnet follow-up
📢 Sending out content in steps

Plus, it connects easily with tools like Make.com or GoHighLevel. This makes it simple to use your automations on more platforms.

Make it Local Without Extra Costs

Bot-Engine supports marketing automation in English, French, and Arabic. This allows you to talk to customers globally and get new ones, all without needing staff who speak those languages.

Grow Globally with Multilingual Automation

To grow globally, you need one main thing: clear communication. Customers are more likely to buy from brands that speak their language, both literally and culturally.

🌐 More Interest from Customers: Personalized campaigns in a customer's own language lead to much better open and click rates.
💼 Work Better Across Borders: You can use localization to grow without setting up full teams or plans for each region.
💡 Market Understanding: Automation workflows can help you find out what content or offers work best in each language or region.

Bot-Engine helps you automate in English, French, and Arabic. This lets you quickly test and launch in fast-growing global markets.

How to Measure Automation ROI

You're not really improving your plan unless you're measuring how well it works.

Here’s what to track:

📊 Conversion Rates Before vs. After automation
✉️ Email open and click-through rates
📱 How often people interact with SMS
💸 Money made per user or group of users
⏱ Time saved compared to doing things by hand

You can even figure out the cost of missed chances: how much money you would lose by not automating a certain workflow.

Getting Started with No-Code Marketing Automation

You don’t need a huge team, special certifications, or costly software to start automating. Follow these beginner-friendly steps:

Start Simple: Pick one customer's path — like welcome or cart reminder — to focus on first.
Select Your Platform: Use Brevo for many strong features, or Bot-Engine for fast, no-code setup.
Use Templates: Don’t invent new things — use prebuilt templates for automation series.
Launch and Learn: Check how it's working every week. Change messages, timing, or targeting as needed.

In less than a week, you'll have real automations helping your business grow quietly in the background.

Marketing Automation Is Your Next Hire

Rhinov did not double its staff to double its sales. Instead, they used smarter systems. With the right marketing automation software, you create digital programs that help leads, increase sales, and react in real-time. All this happens without constant manual input.

If you're a solo founder or part of a tight marketing team, platforms like Bot-Engine make professional automation possible. The best part? You don’t need to touch a single line of code.

Launch your marketing automation today. Let reliable bots handle your routine tasks. This frees you up to focus on new ideas for your brand.

Start Your Free Automation Consultation

30-minute strategy call • No-code setup • Multilingual support

Citations

Brevo. (2024). Rhinov increased conversions by 32% and traffic by 26% after launching automated email and SMS journeys on their platform.
DMA. (2023). Email marketing delivers a return on investment (ROI) of $36–$42 per $1 spent.
Experian. (2023). Personalized email campaigns can result in 6x higher transaction rates.