GoHighLevel Blogging: Is It Worth Using Built-In Tools?

💡 Businesses that blog generate 67% more leads per month online.
⚠️ GoHighLevel blogging lacks native SEO metadata, content schema, and RSS feed features.
🤖 Automating GHL blogging with Bot-Engine and Make.com can fully systemize your content operations.
🌐 Blogs with optimized SEO titles and meta descriptions can boost CTR by up to 30%.
🔁 GHL easily integrates content workflows with email, SMS, and CRM automations.

Blogging remains one of the best long-term strategies for digital marketing. If you’re already using GoHighLevel (GHL) for leads, funnels, or client automation, its blogging tools might seem like a convenient all-in-one solution. This guide explains how to set up your GoHighLevel blog, explores advanced SEO strategies, and shows how automation with tools like Bot-Engine can elevate your content game. This will help you decide whether to keep your blog inside your CRM or explore other platforms.

What GoHighLevel’s Blogging Really Offers (and Doesn’t)

GoHighLevel (GHL) is a powerful CRM popular with agencies and consultants. Its blogging feature is fairly new and integrated into the website builder, making it easy to manage everything from landing pages to sales funnels and content marketing in one place.

What GHL DOES Offer

✅ Simple post editor with text formatting, image uploads, and embedded videos
✅ Organize content with categories
✅ Manual publishing controls (publish/unpublish posts)
✅ Add blog elements directly to website pages
✅ Manage everything from the same dashboard as your funnels and automations

The no-code approach makes it accessible even for non-technical users.

What GHL DOESN’T Offer (Yet)

Despite a solid start, GHL’s blog tool lacks some crucial features for growing organic traffic:

❌ No fields for meta titles or descriptions—you need extra steps to add these
❌ No Open Graph settings for social media previews
❌ No support for structured data or schema markup
❌ No RSS feeds, limiting content distribution options
❌ Missing author names, comment sections, or version control
❌ Limited theme and layout customization compared to dedicated CMS platforms

Think of GHL blogging as a simple CMS suited for internal use or quick funnels—not a full replacement for WordPress, Webflow, or Ghost.

How to Set Up a Blog in GoHighLevel

Starting a blog in GHL is straightforward. Unlike traditional CMS platforms requiring themes, plugins, and databases, GHL blogs are built into the site builder you already use.

Step 1: Add the Blog Element to Your Webpage

Go to your GHL website dashboard.
Edit your site and add a new section or element.
Find the “Blog” element and drag it into your design.
This creates a blog feed area linked to your posts.

Step 2: Create Your First Blog Post

Click the “Sites” tab.
Select your website, then click “Blog” and “Add Post.”
Enter the blog title (this appears as an H1 heading).
Add your content in paragraph blocks, using bold or larger text to mimic H2 or H3 headings.
Upload images and always add alt text for accessibility and SEO.
Assign posts to existing or new categories as needed.
Publish when ready.

Step 3: Customize Your Blog Feed and Post Layout

GHL doesn’t offer pre-made blog themes, so you’ll need to craft your own look:

Use row and column blocks to design unique sections.
Pin important posts with manual section widgets or images.
Style blog lists or index pages using the same tools as landing pages.

Step 4: Optimize URLs for SEO

URL setup is important from the start:

Avoid default URLs like mysite.gohighlevel.com/post-83vd3n.
Use your brand’s subdomain, e.g., blog.yoursite.com.
Keep slugs clean and relevant (e.g., gohighlevel-blog-setup).

Limit categories and keep slug paths short to help search engines crawl your site easily.

GHL Blog Design & Brand Tips

While GHL lacks the theme variety of WordPress or Shopify, you can still create a polished blog that fits your brand with some planning.

Top Brand Tips for GHL Blogs:

🌈 Use the global “Theme Settings” to match fonts and colors.
🧩 Create reusable content blocks like footers, CTAs, or lead forms.
💻 Embed custom CSS/JavaScript for advanced styling or animations.
📦 Build category or author pages manually using collections or filtered elements.

Ensure consistent design from blog posts to sign-up and thank-you pages. Consistency builds trust and encourages action.

GHL Blog SEO: What You Have vs. What You Need to Do

Most GHL blogs hit their limits here. The platform focuses on client processes and automation, not content marketing. But with some clever workarounds, you can still get decent SEO results.

SEO Features You Can Use

Keyword-rich post titles
Descriptive image file names and alt text
Keyword-optimized blog slugs
Logical page order mimicking H2/H3 headings

What You’ll Need to Work Around

To maximize SEO benefits, consider these extra steps:

⚙️ Add meta tags and Open Graph data via header HTML embeds or automate with Make.com.
🧾 Use external JSON-LD files for schema markup.
💨 Speed up your blog with a Cloudflare proxy and CDN.
🕵️ Manually add tracking pixels like Google Analytics or Facebook Pixel.

According to Portent (2023), well-crafted SEO titles and meta descriptions can increase click-through rates by up to 30%. So even without built-in tools, these efforts are worthwhile.

Automating GHL Blogging with Smart Bots

Once your blog is live, automation is the next step. This is where GoHighLevel shines, especially when paired with Bot-Engine and Make.com.

Automate Blog Content Creation

👍 Import content from Google Sheets or Airtable using Make or Zapier.
✍️ Set up assets with fields for title, summary, author, alt text, and category.
🧠 Use GPT integrations to generate content or headlines automatically.
⏱ Schedule posts to publish based on sales processes or form submissions.

Automate Multilingual Publishing

Use translation tools like DeepL or GPT bots with Bot-Engine automation.
Apply language-detection tags to deliver content to the right audience.

Trigger email or SMS campaigns when posts go live.
Automatically add UTM parameters to links.
Segment your audience by blog topic interest, e.g., pricing page readers get targeted offers.

Who Should Blog Directly in GoHighLevel?

Best Suited For:

Independent consultants or freelancers with simple sites.
Marketing agencies wanting to keep everything in one place with minimal tools.
New businesses testing ideas with small content sites.
Agencies building AI content workflows using Bot-Engine or similar tools.

Not Ideal For:

Large publications with multiple writers.
Businesses heavily reliant on SEO needing schema, RSS feeds, and full URL control.
Those requiring extensive plugins or deep platform integrations.
Brands needing ultra-fast loading or complex design customizations.

Common Pitfalls to Avoid When Blogging in GHL

GHL blogging has limits that can lead to mistakes if not managed carefully:

❌ Ignoring proper heading levels, making posts harder to read and rank.
❌ Neglecting URL optimization and alt text.
❌ Skipping content planning and missing deadlines.
❌ Writing posts but failing to share them, reducing their impact.
❌ Treating GHL as a full WordPress replacement—it’s not built for large projects.

Implement a review process to check structure, load speed, SEO, and mobile appearance before publishing.

One often overlooked advantage of blogging inside a CRM is sharing content where your leads already are.

Email & SMS:

Automatically include recent blog posts in follow-up campaigns.
Create “what you missed this week” summaries with RSS-to-email automation.
Use if/then workflow rules, e.g., send lead magnets to readers of pricing blogs.

Sales Funnel & CRM Integration:

Trigger workflows: blog views tag leads and start email sequences.
Score leads based on blog engagement.
Embed blog CTAs into landing pages to capture sign-ups directly into your CRM.

Add sharing buttons manually using embed blocks.
Use Open Graph tags for rich preview cards on LinkedIn, Facebook, and Twitter.
Automatically publish blog headlines to social accounts using Make or Bot-Engine.

GHL vs WordPress vs Webflow: Which Is Best for You?

Here’s a quick comparison of GoHighLevel with popular blogging platforms:

Feature	GoHighLevel	WordPress	Webflow
SEO Tools	⚠️ Limited	✅ Excellent (Yoast, RankMath)	✅ Strong (custom fields, performance)
Design Flexibility	⚠️ Basic	✅ Full (themes, builder)	✅ Visual design freedom
Speed Optimization	⚠️ Needs manual setup	🟡 Variable (host-dependent)	✅ Optimized
Automation/CRM	✅ Native CRM	🟡 Depends on add-ons	⚠️ Requires Make.com/Zapier
Best For	✅ Lean teams/startups	✅ SEO/content creators	⚡ Designers & marketers

📝 In summary: Choose GHL blogging for speed and sales funnel integration. Opt for WordPress or Webflow if SEO, design quality, or publishing volume are your priorities.

Connecting Blog Content With Bot-Engine’s Automation Tools

Bot-Engine enhances GHL blogging with powerful automation:

AI bots generate SEO-friendly titles, social media summaries, and meta tags including Open Graph data.
Extract blog post data to send to dashboards for performance tracking.
Publish content across multiple platforms automatically and trigger CRM actions.
Translate and adapt content for multiple languages at scale.

This transforms a single blog post into a hub for automation, lead management, and targeted outreach—without manual work.

Real Example: Blog to Lead with Full Automation

A solo consultant uses this setup:

Titles, meta descriptions, and blog content are managed in a Google Sheet.
Bot-Engine scripts convert each row into a GHL blog post.
Posts include lead magnets linking to custom forms.
New leads are segmented by topic and receive automated proposal videos.

The outcome: a fully automated content-to-lead system that runs weekly with minimal human input—just initial ideas.

Is Blogging Inside GHL a Good Idea?

✅ YES—If you want to launch quickly, leverage built-in automation, and keep everything in one place for small to medium teams.

❌ NO—If your growth depends heavily on SEO, you have many writers, or need a fast, highly polished blog.

For Bot-Engine users, GHL blogging kickstarts inbound growth. It’s less refined than WordPress but much easier to automate and monitor.

Learn More: Blog Smarter With Bot-Engine for GHL

Bot-Engine helps turn your GoHighLevel blog into a smart growth asset by offering:

Simple SEO compliance
Automation for publishing, tagging, and sharing
Easy integrations with Google Sheets, Airtable, and more

Automate your blog, keep your CRM unified, and scale your content process effortlessly.

Keep It Together, Automate, Grow—Without Giving Up Too Much

GoHighLevel blogging isn’t aiming to be the “Best CMS of the Year.” But if you’re building systems to generate leads, testing ideas fast, or growing with bots and automations, it’s a great fit. Blogging inside your sales software offers automation advantages no other CMS provides out of the box. Add Bot-Engine, and you get a content system that runs itself. Start simple, improve as you grow.

Ready to boost your GoHighLevel blog with smart automation? Book a free consultation with Bot-Engine today and start growing smarter.

References

Demand Metric. (2023). The Business Blogging Stats You Need to Know. Retrieved from https://www.demandmetric.com/
Hubspot. (2023). State of Inbound Marketing Report. Retrieved from https://research.hubspot.com/
Portent. (2023). The Impact of On-Page SEO on Click-Through Rates. Retrieved from https://www.portent.com/
G2 Crowd. (2024). GoHighLevel User Reviews and Ratings. Retrieved from https://www.g2.com/